U.S. Subscription Service

Kantar Futures’ U.S. subscription helps businesses anticipate change with confidence. By providing an ongoing flow of strategic insights into the key drivers of change, macro shifts and emerging consumer motivations, we keep our clients on the leading edge of change, provide a total consumer view and deliver on-demand guidance for the business questions that matter most in the future.

Our Expertise

We support our perspectives through a mix of on-the-ground observations from our cultural streetscapes network and rigorous analysis of our quantitative surveys with a special focus on youth and multicultural consumers, where leading-edge change often originates.


The U.S. Subscription delivers content that covers the entire spectrum of the marketplace, from the world to the consumer. These insights are organized into four categories


The Big Picture

Annual, future-facing perspectives on the U.S., youth, and Polycultural landscapes

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Drivers of Change

Macro-level forces
shaping the marketplace

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Trends

Consumer and cultural opportunities
for future growth

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Consumers

Quantitative and qualitative insights and
analysis for a total consumer view

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The U.S. Subscription insights were “the driving force behind our big idea.”WARC Case Study
Cannes Creative Lions, Creative Effectiveness Awards
Unilever Dove Men + Care