A multi-layered perspective on what it is like to be a young person today and the implications of that for business strategy and brand campaigns.
We translate your business issue(s) into an approach that is youth-centric.
- We have deep expertise in a host of youth-proven techniques, both quantitative and qualitative.
- We’ve done work in every youth category.
- We’ve led barrier-breaking social investigations.
- Our on-staff moderators are highly skilled in establishing trust and rapport with young people.
We enter the world of young people on their terms and investigate your issue with their vocabulary.
- We also tap into our proprietary syndicated knowledge base about youth attitudes, values and trends.
We process data and observations for insights about youth, both what the data show and how the data are best understood.
- Our expertise in tweens, teens and twenty-somethings enables us to make connections others don’t see.
We help clients answer questions about youth and their brands, such as …
- What are the unique values and attitudes of youth today?
- What or who influences youth? How are these influences shaping the future of young people?
- What does it take to capture and hold the attention of youth?
- What are youth like as people? What are youth like as consumers?
- How are young people navigating lifestage milestones in today’s marketplace? How will they do so in the future?
They are the master, the foremost authority on youth.
We help clients answer questions about changing futures and innovation, such as …
- What are the opportunities for growth in a strategy that is fit for the future?
- What disruptions could change our business or create new spaces that stay ahead of competition?
- How can we demonstrate thought-leadership to key customers and stakeholders?
- How can we develop a sustainable innovation pipeline?
Case Study: KRAFT CAPRI SUN BIG POUCH
Revealed the right message concepts and tone of voice for communicating with teens about new packaging.
Multi-layered exploration of teen beverage landscape around product innovations and message communications.
How can a brand linked to children be changed (or “up-aged” in clients’ words) to resonate strongly with teens?
Case Study: ALLSTATE FOUNDATION
Confirmed that getting a driver’s license is an entry point to driving not a complete break from involvement and mentoring by parents.
National survey of newly licensed drivers and their parents for a front-seat view of teen driver’s education.
What are the dynamics of parent-teen interaction around driving, and what kinds of continued coaching by parents will work best?
Case Study: PEPSICO
Provided a unique, intimate and cross-functional tool by which management could keep its finger on the teen pulse in real-time.
A yearlong online sounding board about concepts, packaging and pop culture among 500 Millennials across the U.S.
What is a better means to stay current with teens and to be a step ahead of competition with that fast-changing target group?