Youth Practice

Profit

A multi-layered perspective on what it is like to be a young person today and the implications of that for business strategy and brand campaigns.


 

From

Four-phase approach

1

DESIGN

We translate your business issue(s) into an approach that is youth-centric.

  • We have deep expertise in a host of youth-proven techniques, both quantitative and qualitative.
  • We’ve done work in every youth category.
  • We’ve led barrier-breaking social investigations.
  • Our on-staff moderators are highly skilled in establishing trust and rapport with young people.
2

IMMERSE

We enter the world of young people on their terms and investigate your issue with their vocabulary.

  • We also tap into our proprietary syndicated knowledge base about youth attitudes, values and trends.
3

ANALYZE

We process data and observations for insights about youth, both what the data show and how the data are best understood.

  • Our expertise in tweens, teens and twenty-somethings enables us to make connections others don’t see.
4

GALVANIZE

We help clients answer questions about youth and their brands, such as …

  • What are the unique values and attitudes of youth today?
  • What or who influences youth? How are these influences shaping the future of young people?
  • What does it take to capture and hold the attention of youth?
  • What are youth like as people? What are youth like as consumers?
  • How are young people navigating lifestage milestones in today’s marketplace? How will they do so in the future?

They are the master, the foremost authority on youth.
PepsiCo


 

Change

We help clients answer questions about changing futures and innovation, such as …


 

Case Study: KRAFT CAPRI SUN BIG POUCH

KRAFT CAPRI SUN BIG POUCH Case Study


 

Case Study: ALLSTATE FOUNDATION

ALLSTATE FOUNDATION Case Study


 

Case Study: PEPSICO

PEPSICO Case Study- Youth