Presented by J. Walker Smith
GroupM Next conference, New York City, October 27, 2015
Far more important than the ways in which digital has changed how marketers connect with consumers are the ways it has changed how consumers connect with marketing. Programmatic is as much about consumption as advertising. In this half-hour presentation that got the crowd buzzing at the 2015 GroupM Next conference, Kantar Futures executive chairman J. Walker Smith discusses what the shift from screens to sensors and the pivot to passive digital means for how people buy. Copy written for algorithms; profiles instead of consideration sets; an Internet of people not things — all are part of tomorrow’s marketplace of programmatic consumption.