Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail have joined forces to form Kantar Consulting. Visit kantarconsulting.com to switch on growth.
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What are the unique aspects of different age groups and generational cohorts, where are they headed, and what are the implications for consumers, brands, categories and markets?
Today and the evolution of cohorts over the next 15 years.