Sustainability: in this section we focus on sustainability issues and how they are impacting the economy, society, markets and consumers.

Data Snapshot

Data Check

Source: Nature 461, 472-475 (24 September 2009)
Taken from the 2012 FutureProof - Issue 7

The art of protesting


Trend & Tonic

Our trends & culture blog

4 November 2013

Tired of government corruption and the lack of response to citizens’ demands, people in Latin America are finding new and creative ways to protest.

Make a friend, have a Coke


Trend & Tonic

Our trends & culture blog

16 July 2013

Recently, Coca-Cola boldly implanted an interactive machine that sought to bring Indians and Pakistanis together.

Ten principles of sustainable branding

Sustainabile Branding

Ten principles of sustainable branding

From The Futures Blog

16 July 2013

Louise Kennedy writes: I attended the recent Sustainable Brands Conference in London, which brought together brand marketers, strategists and sustainability experts to discuss the ways in which brands and businesses can help to shape a more sustainable world

Good business is doing good


Trend & Tonic

Our trends & culture blog

13 June 2013

Sometimes the right thing for a brand riles up the wrong people. That’s what happened with the Cheerios ad featuring a multi-racial family.

Ready, Set, Reduce


Trend & Tonic

Our trends & culture blog

5 April 2013

And they’re off! Twelve families across the U.K. have started Unilever’s “Sustain Ability Challenge.”

Doing the green thing


Trend & Tonic

Our trends & culture blog

14 March 2013

The sustainability ‘do-tank’ “Do The Green Thing” is marking the run-up to WWF’s Earth Hour (March 23rd) with a series of commissioned posters in which designers and artists try to encourage us to be more sustainable.

Engaging Consumers in a Big Data Futures


Year-End LIVE

From Consumers at Arm's Length to Arm's Reach

17 December 2012

Did you miss the Year-End LIVE? Click here to view the replay.