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Sustainability: in this section we focus on sustainability issues and how they are impacting the economy, society, markets and consumers.

Data Snapshot

Data Check

Source: Nature 461, 472-475 (24 September 2009)
Taken from the 2012 FutureProof - Issue 7

Don’t risk being sexist

Veet_TN

Trend & Tonic

10 June 2014

In April, Veet released a series of ads called “Don’t Risk Dudeness” where women suddenly tranform into hairy men as soon as others realize they have not shaved their stubble.

Future-facing retro technology could be the answer for cheaper internet in Africa

FutureFacing_TN

Trend & Tonic

10 June 2014

White Space Technology is an exciting and disruptive innovation that capitalizes on the gaps in the wireless spectrum currently being freed up as TV moves from analog to digital.

The art of protesting

protesting

Trend & Tonic

Our trends & culture blog

4 November 2013

Tired of government corruption and the lack of response to citizens’ demands, people in Latin America are finding new and creative ways to protest.

Make a friend, have a Coke

Coke

Trend & Tonic

Our trends & culture blog

16 July 2013

Recently, Coca-Cola boldly implanted an interactive machine that sought to bring Indians and Pakistanis together.

Ten principles of sustainable branding

Sustainabile Branding

Ten principles of sustainable branding

From The Futures Blog

16 July 2013

Louise Kennedy writes: I attended the recent Sustainable Brands Conference in London, which brought together brand marketers, strategists and sustainability experts to discuss the ways in which brands and businesses can help to shape a more sustainable world

Good business is doing good

Cheerios_TN

Trend & Tonic

Our trends & culture blog

13 June 2013

Sometimes the right thing for a brand riles up the wrong people. That’s what happened with the Cheerios ad featuring a multi-racial family.

Ready, Set, Reduce

Ready_Set

Trend & Tonic

Our trends & culture blog

5 April 2013

And they’re off! Twelve families across the U.K. have started Unilever’s “Sustain Ability Challenge.”