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Sustainability: in this section we focus on sustainability issues and how they are impacting the economy, society, markets and consumers.

Data Snapshot

Data Check

Source: Nature 461, 472-475 (24 September 2009)
Taken from the 2012 FutureProof - Issue 7

2015_FutureViewCategory_TN

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14 November 2014

It has become an annual tradition to invite our clients and guests to a year-end teleconference about the trends and events that will shape the year ahead.

100% packaging-free supermarket

Grocery

100% packaging-free supermarket

From Trend & Tonic

11 August 2014

A supermarket with the potential to change the future of grocery shopping will soon open in Berlin. Original Unverpackt (Original Unpacked) will have no disposable packaging whatsoever.

Don’t risk being sexist

Veet_TN

Trend & Tonic

10 June 2014

In April, Veet released a series of ads called “Don’t Risk Dudeness” where women suddenly tranform into hairy men as soon as others realize they have not shaved their stubble.

Future-facing retro technology could be the answer for cheaper internet in Africa

FutureFacing_TN

Trend & Tonic

10 June 2014

White Space Technology is an exciting and disruptive innovation that capitalizes on the gaps in the wireless spectrum currently being freed up as TV moves from analog to digital.

The art of protesting

protesting

Trend & Tonic

Our trends & culture blog

4 November 2013

Tired of government corruption and the lack of response to citizens’ demands, people in Latin America are finding new and creative ways to protest.

Make a friend, have a Coke

Coke

Trend & Tonic

Our trends & culture blog

16 July 2013

Recently, Coca-Cola boldly implanted an interactive machine that sought to bring Indians and Pakistanis together.

Ten principles of sustainable branding

Sustainabile Branding

Ten principles of sustainable branding

From The Futures Blog

16 July 2013

Louise Kennedy writes: I attended the recent Sustainable Brands Conference in London, which brought together brand marketers, strategists and sustainability experts to discuss the ways in which brands and businesses can help to shape a more sustainable world