Our Thinking

Tag: Asia

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Emerging Markets, Strategy

Becoming Future Present

In Asia, being future-ready, means being Future Present. A guide to how businesses in Asia can profit from change by thinking strategically and acting pragmatically – whether looking out 10 months, or 10 years.

Strategy

Shaping the Future of Travel – The Polarization of Asian Travelers

Shaping the Future of Travel goes beyond standard segmentations to explore polarization in behavior and motivation.

Malaysia

Emerging Markets

Creating the future of Malaysia

Malaysia faces a host of short- and long-term challenges that threaten its continued prosperity, as well as its ambition to become a high-income nation by 2020. Its economy continues to be disproportionately driven by commodity exports, specifically petroleum and palm oil. Prices for these commodities have been increasingly volatile, subjecting Malaysia’s economy to increasing uncertainty that’s harmful to the general business and investment environment.

Springboard

Strategy

A New Sustainability Springboard for Retailers in Eurasia and Africa

A new model for sustainable development in Eurasia and Africa Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this publicly available report calls for the ‘re-imagining’… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »

Social media vs “here we go again”

Strategy

Social media vs “here we go again”

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China:… Read More »

Golf 2020

Co-branded

Golf’s 2020 Vision

The trends which will shape the future of golf are the same trends that are shaping the future of the planet: the shift towards Asia, the increasing feminization of the… Read More »

Privacy

Macroforces (Technology/Economy)

Privacy

Why privacy matters Over the next 10 years, the intelligent use of data will become one of the biggest competitive advantages a company can have. At the same time, the… Read More »

Understanding Sources

Strategy

Unlocking New Sources of Growth

Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »

East Meets West

Emerging Markets, Strategy

East Meets West

The growth of the Asian economies is one of the central economic and cultural stories of our time. But it is still widely misunderstood. Kantar Futures was commissioned by HSBC to… Read More »