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Tag: Brand

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Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

High Value Manifesto

Strategy

The High Value Manifesto

The Association for Finnish Work, an independent, non-profit organisation owned by its members and founded in 1912, exists to promote Finnish work and the successful long-term development of Finnish industry… Read More »

Price of Gas

Macroforces (Technology/Economy)

An Overview of the Spending Impact of Cheaper Gas

Written by J. Walker Smith, Executive Chairman, Kantar Futures For many companies, the big question of the moment is what cheaper gas means for consumer spending. Five elements frame the answer:… Read More »

Uber All

Strategy

FutureView 2015 “Uber All”

Tomorrow’s Vertex of Value in On-Demand, Premium, Dynamic Pricing A confluence of factors — technological, economic and demographic — have come together in recent years to lay the foundation for… Read More »

Google Glass

Branding and Marketing

All Brands Require A Reason For Being

by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »

Lyft

Branding and Marketing

Brands Must Proactively Build Systems Of Trust

by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Rethinking Digital

Strategy

Rethinking Digital Customer Engagement

by Walker Smith The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago… Read More »

Roadmap to New America

Strategy

The Roadmap to the New America

Introducing the New U.S. Yankelovich MONITOR A NEW AMERICA DAWNING Out of the crucible of America’s cultural and demographic melting pot, a new and profoundly different day is dawning. For… Read More »

Facebook

Branding and Marketing

Facebook: Just Another Brand Marketer

by Walker Smith The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why.… Read More »

Africa's New Consumers

Demographic Trends, Emerging Markets

Africa’s New Consumers

Making and taking Africa’s opportunity Over the past decade, Africa has become the fastest growing region in the world. Growth rates of around five percent per year since the turn… Read More »

Abercrombie

Branding and Marketing, Strategy

Targeting: A Mandate For Brand Success

by Walker Smith Segmentation is making headlines. The journalistic reprise of some inelegant remarks by Abercrombie & Fitch’s CEO and the eruption of a scandal involving IRS scrutiny of conservative… Read More »

centricity

Strategy

Healthcare Consumer Centricity

Engaging Consumers in Today’s Evolving Healthcare Marketplace —  The volume of healthcare headlines is astounding: Wonky websites, crass politics, numbers enrolled and not, invincibles, insurance plans, deadlines and when you Google… Read More »

The New Roles Of Marketers And Researchers

Research

The New Roles of Marketers and Researchers

What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »