Our Thinking

Tag: Economy

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Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Malaysia

Emerging Markets

Creating the future of Malaysia

Malaysia faces a host of short- and long-term challenges that threaten its continued prosperity, as well as its ambition to become a high-income nation by 2020. Its economy continues to be disproportionately driven by commodity exports, specifically petroleum and palm oil. Prices for these commodities have been increasingly volatile, subjecting Malaysia’s economy to increasing uncertainty that’s harmful to the general business and investment environment.

healthclub

Demographic Trends

The Uber-all Economy

Health club loyalty in the new economy Imke Schuller of Kantar Futures reports on health club loyalty in the new economy The world’s biggest provider of accommodation does not own a… Read More »

High Value Manifesto

Strategy

The High Value Manifesto

The Association for Finnish Work, an independent, non-profit organisation owned by its members and founded in 1912, exists to promote Finnish work and the successful long-term development of Finnish industry… Read More »

Uber all business model

Strategy

The Uber-all economy: A challenge to traditional business models

Uber is the poster-child for the future of consumer businesses. as a car service, it is not only remaking transportation but pioneering a new way forward for all categories. J.… Read More »

Uber All

Strategy

FutureView 2015 “Uber All”

Tomorrow’s Vertex of Value in On-Demand, Premium, Dynamic Pricing A confluence of factors — technological, economic and demographic — have come together in recent years to lay the foundation for… Read More »

21st Century Business

Strategy

The 21st Century Business

Planning for success in a changing world The corporation is at a crossroads. The businesses that we have grown up with and the business models that underpin them face deep… Read More »

Lyft

Branding and Marketing

Brands Must Proactively Build Systems Of Trust

by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Facebook

Branding and Marketing

Facebook: Just Another Brand Marketer

by Walker Smith The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why.… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »

Consume Less

Branding and Marketing

Brand Marketing And The New World Of Less

Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »

Big Data

Branding and Marketing

A Brand Marketers Guide To Big Data

One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »

Women 2020 Our Selves

Demographic Trends

Women 2020: Our Selves, Our Worlds, Our Futures

Women represent just under half the global population and are the fastest-growing group of consumers worldwide. Yet, analyses of their role in society are often one-dimensional and linear. Usually, the… Read More »

Cities

Strategy

Why Cities Dominate The Marketing Landscape

For one thing, local city economies matter more than national economies. A recent paper by Brigham Young University economist Todd Mitton found that the economic performance of sub-national regions within… Read More »