The current global youth generation, called Centennials, is an influential and well-informed cohort. As the oldest of the generation enters young adulthood, marketers and brands need to understand their values and behaviors to understand how Centennials are shaping the world around them.
by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »
Watch the Mad Men Season 7 DVD bonus content on Baby Boomers featuring Kantar Futures’ generational experts, J. Walker Smith and Ann Clurman.
It’s time to face the facts—the Era of Millennial Youth Marketing is over. A new generation has arrived—one that will create new rules for the marketplace, and have influence beyond… Read More »
An infographic on Generation X, covering demographics, values, finance and household dynamics.
Centennials are growing up with a less idealistic and more pragmatic edge. They’re facing situations that the Millennials didn’t have to deal with until early adulthood, and as a result,… Read More »
by Walker Smith As any banker will tell you, the moment a bank is forced to ask depositors for trust is the very moment at which, for all practical purposes,… Read More »
Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »
Foreword written by The Futures Company In the last decade, American society has undergone a transformation brought on by a world of accelerated change. This has been exacerbated by a… Read More »
J. Walker Smith, Executive Chairman of Kantar Futures The Kinship Economy: Profiting from Process, People & Purpose The consumer marketplace is in flux as never before; we’re not just talking about… Read More »
Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »
Why companies need to engage their brands Brands and companies are waking up to a new inconvenient truth Al Gore introduced us to the Inconvenient Truth half a decade ago,… Read More »