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Kantar

Kantar Thought-Leadership

As the world’s leading firm for research, data and insights, Kantar is constantly generating leading-edge ideas and “inspiration for an extraordinary world.”

Kantar, Strategy

FragmentNation

The marketplace is splintering—not with a whimper but with a bang. The diversity of tastes, values, ideologies and lifestyles has exploded. Niches are the new scale. Differentiation and innovation are… Read More »