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Tag: Multicultural

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Both Head and Heart

Research

Both Head and Heart

The Emotional and Rational Mindsets of Multicultural Consumers Why Understanding the fluid intersection of emotion and rationality is key to connecting with multicultural consumers UWG partnered with Kantar Futures to research… Read More »

Roadmap to New America

Strategy

The Roadmap to the New America

Introducing the New U.S. Yankelovich MONITOR A NEW AMERICA DAWNING Out of the crucible of America’s cultural and demographic melting pot, a new and profoundly different day is dawning. For… Read More »