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Tag: Research

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Co-branded, Strategy

The Consumer Health Mindset Report 2016

Presented by Aon Hewitt, National Business Group on Health and Kantar Futures New Perspectives. New Experiences. With all the complexities of the U.S. health care system, people consuming health care services… Read More »

Both Head and Heart

Research

Both Head and Heart

The Emotional and Rational Mindsets of Multicultural Consumers Why Understanding the fluid intersection of emotion and rationality is key to connecting with multicultural consumers UWG partnered with Kantar Futures to research… Read More »

Model Behavior

Research

Model Behaviour

Kantar Futures’ 21st Century Business report analyses how macro trends are reshaping corporations and how they need to adapt to ensure future success. Imke Schuller explains what this means for the… Read More »

Family Collage

Co-branded

Allianz LoveFamilyMoney Study

Over the past 40 years, shifting demographics and profound attitudinal changes have helped redefine the concept of “family” for many Americans. To understand how this evolving family structure is changing… Read More »

21st Century Business

Strategy

The 21st Century Business

Planning for success in a changing world The corporation is at a crossroads. The businesses that we have grown up with and the business models that underpin them face deep… Read More »

Springboard

Strategy

A New Sustainability Springboard for Retailers in Eurasia and Africa

A new model for sustainable development in Eurasia and Africa Researched and written for the Eurasia & Africa Coca-Cola Retailing Research Council, this publicly available report calls for the ‘re-imagining’… Read More »

Google Glass

Branding and Marketing

All Brands Require A Reason For Being

by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Facebook

Branding and Marketing

Facebook: Just Another Brand Marketer

by Walker Smith The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why.… Read More »

Origami

Co-branded, Strategy

The Consumer Health Mindset Report 2014

Presented by Aon Hewitt, National Business Group on Health and Kantar Futures Every day we each take steps along our personal wellness journey. Those steps impact our personal lives, families and… Read More »

The New Roles Of Marketers And Researchers

Research

The New Roles of Marketers and Researchers

What is it, exactly, that brand marketers want to do? Maybe this question only makes sense to marketing researchers like me because to many researchers it seems that, increasingly, marketers… Read More »

Asian couple

Branding and Marketing, Demographic Trends, Emerging Markets

“It’s complicated”: Asian youth and global brands

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore “I love you, but stop trying to change me.” That’s the message young people in Asia today are sending to… Read More »

Social media vs “here we go again”

Strategy

Social media vs “here we go again”

Written by Jeremy Sy, Director of Consulting, Kantar Futures, Singapore Toxic haze in Singapore and Malaysia, floods in the Philippines, and an insensitive snapshot with a dead dolphin in China:… Read More »

Big Data

Branding and Marketing

A Brand Marketers Guide To Big Data

One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »

Random Sampling

Strategy

The Enduring Value of Random Sampling

There is a view in brand marketing research these days that random sampling is on its last legs. With tons of data in hand and real-time testing on the rise, many claim there… Read More »