Our Thinking

Tag: Shopping

View All
Consume Less

Branding and Marketing

Brand Marketing And The New World Of Less

Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »

Big Data

Branding and Marketing

A Brand Marketers Guide To Big Data

One of the big questions on the table for brand marketers is what to do with Big Data. The presumption is that more data means better marketing, but finding the… Read More »

New Rules for Retail

Strategy

New Rules for Retail

Written by Andrew Curry, Director, The Futures Company In our report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and… Read More »

New Rules for Retail

Strategy

The Future Shopper

The Future Shopper —  new insight from The Futures Company and Kantar Retail Digital technologies, consumer expectations and socio-economic change are combining to transform the way we shop—and this has future… Read More »

Privacy

Macroforces (Technology/Economy)

Privacy

Why privacy matters Over the next 10 years, the intelligent use of data will become one of the biggest competitive advantages a company can have. At the same time, the… Read More »

Understanding Sources

Strategy

Unlocking New Sources of Growth

Introduction: New sources of growth Growth and development are an overarching focus of business. This is true even for businesses that are not looking to expand; products and services that… Read More »

Technlology 2020

Strategy

Technology 2020: Commercial Worlds

Commercial Worlds Future Perspectives showcases The Futures Company’s new thinking. It outlines critical issues, reveals new insights, and helps identify new sources of growth. Technology 2020: Commercial Worlds is the… Read More »