Our Thinking

Tag: Technology

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Branding and Marketing, Demographic Trends, Macroforces (Technology/Economy), Strategy

Defying Gravity:

Sources of Growth in a Slower Growth Global Economy

by J. Walker Smith, Andrew Curry, Joe Ballantyne and Mark Inskip Slower growth is the new normal for the global economy, and it has business leaders worried. The fear is… Read More »

Programmatic Consumption

Macroforces (Technology/Economy)

Programmatic Consumption: The Consumer Face of the Digital Tomorrow

Presented by J. Walker Smith GroupM Next conference, New York City, October 27, 2015 Far more important than the ways in which digital has changed how marketers connect with consumers… Read More »

High Value Work

Strategy

High Value Employment

How employees can engage with high value work The business case for high value work is straightforward: it creates value for everyone. Businesses, employees and society all benefit from high… Read More »

healthclub

Demographic Trends

The Uber-all Economy

Health club loyalty in the new economy Imke Schuller of Kantar Futures reports on health club loyalty in the new economy The world’s biggest provider of accommodation does not own a… Read More »

Strategy

Know Demand Marketing

As much as technology is enabling marketers to get closer to consumers, it is also enabling consumers to push further away from marketers. Increasingly, programmatic marketing to reach individual consumers… Read More »

Uber all business model

Strategy

The Uber-all economy: A challenge to traditional business models

Uber is the poster-child for the future of consumer businesses. as a car service, it is not only remaking transportation but pioneering a new way forward for all categories. J.… Read More »

Making High Value Word

Strategy

Making High Value Work

Your gateway to new thinking about growing your business The world of work is changing. People are living and working differently, while the global financial crisis has forced governments and… Read More »

21st Century Business

Strategy

The 21st Century Business

Planning for success in a changing world The corporation is at a crossroads. The businesses that we have grown up with and the business models that underpin them face deep… Read More »

Google Glass

Branding and Marketing

All Brands Require A Reason For Being

by Walker Smith I sent back my Google Glass. Why? No killer app. On tax day, I learned that Google had a one-day window for ordinary Joes like me to… Read More »

Loyalty Paradox

Branding and Marketing

Beyond the Loyalty Paradox

Customers are changing. They expect businesses to want to have an appropriate relationship with them, in which they get treated as human beings. And they’re more loyal to businesses that… Read More »

Rethinking Digital

Strategy

Rethinking Digital Customer Engagement

by Walker Smith The biggest technology trend these days is about less of it not more. Perhaps most emblematic of this is the Personal Surveillance Identity Prosthetic for which Chicago… Read More »

Our Thinking

Strategy

The Pivot to Passive

The waning hold of consumer control and the shift from screens to sensors The pivot to passive is the future of consumer digital technology, and with it will come a… Read More »

Facebook

Branding and Marketing

Facebook: Just Another Brand Marketer

by Walker Smith The word is out. Big headlines. Facebook is running experiments with users’ news feeds. Apparently, shock and outrage are in order. But, honestly, I’m not sure why.… Read More »

Strategic Futures

Strategy

Tech Trendscape 2014: CES Overview

The International Consumer Electronics Show in Las Vegas is over for another year, but the products and services announced there will have an impact throughout 2014 and beyond. Luckily for… Read More »

Consume Less

Branding and Marketing

Brand Marketing And The New World Of Less

Less is the future. Some of what’s less is structural. We are facing natural limits of critical resources including key metals and minerals, water, land proximate to economic hubs, and cheap energy supplies. Threats… Read More »