The Future of Consumption will not be a continuation of the past or a succession of rollercoaster trends rising and falling along the rails of a fixed footing. Fundamental change is at work. Far from worrisome, though, there will be more, not fewer opportunities for building breakout brands. In white papers, podcasts, videos, infographics and slide shows, the Future of Consumption series will explore what tomorrow means for value and competitive advantage. The future is rolling in rapidly, so check back often or sign up to be notified as soon as updated thinking is available.


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