The Future Shopper —  new insight from The Futures Company and Kantar Retail Digital technologies, consumer expectations and socio-economic change are combining to transform the way we shop—and this has future implications for suppliers, manufacturers and retailers alike. The Future Shopper Future Perspective explores the growing complexity of the shopping experience and how the increasing blur between virtual and physical environments can be managed. It introduces a model to help retailers and manufacturers sharpen up strategies to meet the needs of the shoppers of the future.  The Future Shopper includes these essential insights:

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