What is it?
The U.S. Yankelovich MONITOR subscription service helps forward-thinking marketers interpret the changing American consumer marketplace and seize tomorrow’s opportunities today. It is your roadmap to the New America.
What does it do for you?
Clients of the U.S. Yankelovich MONITOR subscription service can expect to receive the following types of benefits from our regular stream of insights. Click on the following sections to learn more.
The U.S. Yankelovich MONITOR is celebrating the birth of a new America by integrating our general market practice and Multicultural MONITOR product, creating the only subscription consumer insights service that can truly deliver a "total market" solution for our clients. Find out more about this historic shift here.
To compete in today’s competitive marketplace, businesses and brands need big ideas that help them keep pace with the evolving attitudes and values of American consumers. The U.S. Yankelovich MONITOR delivers this critical inspiration through the following regular newsletters, reports and thought-pieces:
The Yankelovich MONITOR’s insights were “the driving force behind our big idea.”
WARC Case Study
Cannes Creative Lions, Creative Effectiveness Awards, 2011
Unilever Dove Men + Care
The State of the Consumer
An annual big-picture perspective that identifies critical emerging consumer attitudes, lifestyles and values from the U.S. Yankelovich MONITOR research and knowledge base.
J. Walker Smith’s FutureView
An provocative annual webinar event presented by The Futures Company’s Executive Chairman, J. Walker Smith that projects the major marketplace developments likely to shape the years ahead.
A monthly webinar series that takes a deep and engaging look at key consumer groups, trends or issues of importance to the consumer and strategic insights community.
New America Deep Dive Report *New*
A comprehensive POV delving into the major issues and developments in the multicultural community with recommendations for how marketers can leverage these insights.
Multicultural Mosaic *New*
A quarterly perspective that delivers the most interesting insights and freshest marketplace examples from our Streetscaper network’s ongoing scan of the ethnic consumer landscape.