U.S. Yankelovich MONITOR

What is it?

The U.S. Yankelovich MONITOR subscription service helps forward-thinking marketers interpret the changing American consumer marketplace and seize tomorrow’s opportunities today. It is your roadmap to the New America.

What does it do for you?

Clients of the U.S. Yankelovich MONITOR subscription service can expect to receive the following types of benefits from our regular stream of insights. Click on the following sections to learn more.

What's new?

The U.S. Yankelovich MONITOR is celebrating the birth of a new America by integrating our general market practice and Multicultural MONITOR product, creating the only subscription consumer insights service that can truly deliver a "total market" solution for our clients. Find out more about this historic shift here.

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INSPIRATION

To compete in today’s competitive marketplace, businesses and brands need big ideas that help them keep pace with the evolving attitudes and values of American consumers. The U.S. Yankelovich MONITOR delivers this critical inspiration through the following regular newsletters, reports and thought-pieces:

TESTIMONIAL

The Yankelovich MONITOR’s insights were “the driving force behind our big idea.”

WARC Case Study
Cannes Creative Lions, Creative Effectiveness Awards, 2011
Unilever Dove Men + Care
ogilvy and dove men+care

The State of the Consumer

An annual big-picture perspective that identifies critical emerging consumer attitudes, lifestyles and values from the U.S. Yankelovich MONITOR research and knowledge base.

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J. Walker Smith’s FutureView

An provocative annual webinar event presented by The Futures Company’s Executive Chairman, J. Walker Smith that projects the major marketplace developments likely to shape the years ahead.

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LIVE Spotlights

A monthly webinar series that takes a deep and engaging look at key consumer groups, trends or issues of importance to the consumer and strategic insights community.

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New America Deep Dive Report *New*

A comprehensive POV delving into the major issues and developments in the multicultural community with recommendations for how marketers can leverage these insights.

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Multicultural Mosaic *New*

A quarterly perspective that delivers the most interesting insights and freshest marketplace examples from our Streetscaper network’s ongoing scan of the ethnic consumer landscape.

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DECISION SUPPORT

Information is everywhere today, but truly dependable insights are still as scarce as ever. The U.S. Yankelovich MONITOR’s team of seasoned, experienced experts separate the signal from the noise and provide our clients with the clear-eyed, fact-based assessment that they can rely upon when making big decisions. You need reliable data and trustworthy insights to make your important decisions; that is just what the U.S. Yankelolvich MONITOR provides.

Our clients receive this decision support through the following components of a subscription:

TESTIMONIAL

“I do not want to think about what my life would be like without this resource.”

Visa USA’s VP Research Services
visa

U.S. Yankelovich MONITOR database

The longest continuously running tracking study of American attitudes, values, lifestyles and priorities. Now both nationally and ethnically representative (African American, Hispanic and Asian American).

MONITOR Connect

A service that enables linkage of brand or category specific questions into the Yankelovich MONITOR surveys, allowing the ability to cut and organize the data by the consumer groups and target segments most important to your organization.

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MONITOR Download

A series of interactive graphics and 1-2 page briefs summarizing the most important foresights related to key consumer segments and topics of interest to our clients.

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Multicultural Core Values and Consumer Keys *New*

A library of fundamental insights reports that provide a baseline architecture for multicultural marketing outreach and communication, outlining our assumptions, insights pillars and key POVs.

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Cultural Positioning System *New*

A framework for determining where your target consumers land on our proprietary culturally openness and attachment scale and how to apply it to your business.

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MONITOR Minute

Concise analysis and summary of an important trend or consumer values shift that suggests opportunity for business growth.

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Futures5

New commentary on five developments shaping the future marketplace, curated from around the web.

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U.S. Macroeconomic Perspective

A quarterly perspective on an important economic development shaping the U.S. marketplace with an analysis of short- and long-term meaning for marketers.

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CONSULTATION

The U.S. Yankelovich MONITOR isn’t just a vendor for your services; we’re a partner, understanding the business challenges our clients face and consulting with them every step of the way. Our team of diverse consumer experts collaborate with clients to translate the complex marketplace developments into true opportunities.

Just some of the ways our clients use to get the most out of their MONITOR subscription are the following:

TESTIMONIAL

“Through the application of Yankelovich MONITOR data and insights, The Futures Company has helped us to identify the most relevant consumer trends for our business and leverage the most actionable dynamics to take advantage of growth opportunities."

Consumer Insights Manager
Trends, Fortune 500 Company

Consulting retainers

A “bank” of dollars to be applied toward a customized solution or on-demand answer by our team of dedicated MONITOR consultants. Popular applications include target analysis and refinement (Consumer 10x), trend validation (TrendNostic) and deep dives into specific topic areas (POVs).

Advisory Debriefs

On-demand teleconferences with MONITOR consumer experts about key topics, trends and segments. These 60-minute sessions provide rapid-turn responses on questions that demand quick answers.

MONITOR Activate workshops

A two-hour interactive session that combines a high-level exploration of key dynamics shaping the marketplace with proven exercises designed to help your teams begin to identify, prioritize and take action on the resulting challenges and growth opportunities for your business.

In-person presentations

Delivered by our team of expert storytellers and presenters, we help socialize big ideas and trends such as the State of the Consumer, New America Deep Dive and other topical areas throughout our clients’ organizations.